Goals: Create a legible & attractive logo. The logo should include script letters for the “CB” and a sans-serif for “LIVE LIFE”. The logo should have a tribal pattern (as seen on the Timberland boots that I'd hand-drawn).
The layout of the logo should be designed in a way for it to be able to fit a custom necklace or wood chain.
Enjoy a peek into my process below...
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/5d237002ea5b34bac83581d7_rw_600.png?h=220e540796366fa00ccaca3da2eeac88)
This was a fun project for me. It all started from my new love of lettering–I’ve always loved typography, then later found my way to the art of hand-lettering.
And it came from my client (aka my boyfriend) asking me to draw the words “LIVE LIFE” onto his new Timberland boots. I was apprehensive about it because I was new to “lettering” and still learning, but I did it anyway, thanks to his continuous pushing and encouragement.
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/d6c56b162a8d11543a5f6b24_rw_1200.jpg?h=857f1674631d439e4e632dc9aa11a408)
A couple days after posting this to my Instagram account, Timberland liked my image and sent me a message in the form of a comment. This really gave me a boost of reassurance and enthusiasm for lettering and for sharing my work online.
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/e228fe2d6a5b90e30bada703_rw_600.jpg?h=2ec8afbb07adaf5950053c71552f3054)
So now I was ready to start sketching and thumbnailing.
I went through many (seemingly too many) different versions of pattern combinations and styles. However, it was all worth it, and helpful, in the end. If a pattern didn't work out well on the computer (in vector form) like it did in a sketch, I could just chosse another from my sketches.
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/986a92825f1981eed2c0e3cf_rw_1200.jpg?h=ca44b1ee868f25868a27121908f9949b)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/6ebb126dbf26ec5fc86ed7a1_rw_1200.jpg?h=7607c52b4e4e99524583c61cdf2bc18b)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/6312ec245ef4727642eb4325_rw_1200.jpg?h=37aa12c2f4953babd6b0e7aac8d37a5d)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/d0a288849c43c28ee0ca3fae_rw_1200.jpg?h=a601b1e3478a375e7494569d6822bd8f)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/647a79beebd1497c13ff7d63_rw_600.png?h=664180294d3e670e8580578251693d39)
After drawing my brush-script and sans-serif letters, and creating–then changing–many pattern designs and sans-serif styles, I finished with this styled beauty below. And my client/boyfriend loved it.
Below are the color schemes he requested.
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/23f9bc0485a26f47ebd73acd_rw_600.png?h=fd1143bb4b2d42d4fd056e130739d671)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/b5184705d85f6e672d156cda_rw_600.png?h=a1e29b2f7ff2ad28ab736905191c9021)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/f62b1292a3c5a6a8ec5c53df_rw_600.png?h=5a1fba2fc0c45849c8f610a13d6a3f88)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/dfb443fdbedb9600c0ec0f9f_rw_600.png?h=671a0497d836102ea631c9a5d648ebc9)
![](https://cdn.myportfolio.com/07916d4540335618c40128f28d4e81b8/9ad19b9ed0c40cc5fec519b0_rw_600.png?h=9981d0b6d7ea94a51c3d63b5ec731eca)
Thanks for viewing!
–JLH